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Urban Myth was created by Bradley H., a visual storyteller with over two decades of experience bringing bold, atmospheric ideas to life. With a background in graphic design and brand-building, Bradley’s work has always revolved around connecting visuals to deeper meaning — not just making things look good, but making them feel unforgettable.

The spark for Urban Myth was born long before the brand — in a childhood shaped by Ouija boards, late-night ghost stories, and a relentless curiosity about the things we’re told not to believe in. Bradley was born in October, raised on horror movies, haunted houses, and Halloween nights that felt more like sacred rituals than seasonal fun. His fascination with the eerie wasn’t just a phase — it became part of who he is. Drawn to the macabre, the unexplainable, and the stories that keep us looking over our shoulders, he’s always felt at home in the dark.

Over the years, that pull only deepened. From exploring obscure folklore to participating in real-life paranormal investigations, Bradley has spent a lifetime immersed in the strange and unexplained. Urban Myth is the natural evolution of that obsession — a way to channel the legendary and the uncanny into something tangible.

When not crafting myths into apparel, Bradley is a proud father, lifelong horror fan, and tattoo collector with a full sleeve dedicated to 1980s horror films. He also rides and customizes motorcycles, captures moody photography, and maintains a sneaker collection that’s borderline paranormal in size.

Urban Myth isn’t just a creative outlet — it’s a personal mission: to give form to the stories that linger in the dark and invite others to step into the unknown. Because the most powerful legends aren’t locked in books…

They’re still out there. Waiting.